The fact that MooGoo even exists is a happy accident. In 2005, the Head of the Herd (Craig Jones) noticed that his mother was using a white paste, intended for use on cows, to help with her Psoriasis. The cream was formulated to help keep the skin on cow’s udders in good condition for milking. Cow’s udders need to be kept soft and supple, not dry and cracked. No one likes an angry cow with sore or cracked udders when it comes time to attach those milking cups.
Although it seemed to be working well, the cream was thick and hard to apply. Since his mum didn’t particularly like being lathered in a thick cream made for cows, he took on the task of reformulating it and made up a lighter, non-greasy version. The word “udder” was a bit crass for an old-fashioned “lady” so they referred to it as “MooGoo” (goo for the cows) and the name stuck. Starting a skin care company wasn’t the initial idea, but friends and family kept asking for more of it, and eventually, Craig went into business.
Since then MooGoo has grown to over 40 products to help with lots of different skin and scalp problems and sold throughout the world. From dealing with irritable skin and itchy scalps to natural sun care products and a baby range for the little ones. And most recently, a natural dental range. MooGoo’s ingredient philosophy has always remained the same: To make effective products using healthy ingredients, that we are comfortable using on ourselves and our loved ones.
Craig continues to be very involved in the business, focusing mostly on formulation and product development.