The Milk Shampoo is one of Moogoo’s most popular products. It was originally made for a family member who had a scalp so itchy they went to bed with olive oil on their scalp and cling wrap around their head. It took 6 months of trialing until Moogoo were able to banish the cling wrap to the kitchen for good.
Moogoo combine small amounts of 5 different natural cleaners as this can be gentler on the hair than one concentrated cleanser. They chose natural cleansers that wash and foam up fairly well, although the foaming action isn’t quite as intense as it would be if they used a synthetic detergent like SLS (or other common culprits that end in –fate). But they are happy to make this small trade-off to use more natural ingredients that are healthier for us and the environment. This just means a little more agitation required to build up the lather, which if you look at it another way, a great excuse for a head massage.
One thing we hear a lot about this Moogoo shampoo is how lovely the smell is. We couldn’t agree more. For this, Moogoo sourced a phthalate-free fragrant oil so you can have beautiful smelling hair without the sensitivity.